Just Another Day

Ice Cream Shop

Just Another Day is a (hypothetical) ice cream shop. Based in the Italian city of Florence, The shop is situated near the famous Ponte Vecchio bridge where tourists can come sightsee for a bit then get an ice cream afterwards. Just Another Day’s roots and owners come from the United States. A bright, eye-catching pink is the brand’s signature color. It is a key design element throughout various deliverables such as posters and tote bags. The brand identity also comes with a series of icons that are able to be used on ice cream cups, packaging, and advertisements that are seen on the street. Whenever you see the pink and white striped awnings ahead while walking on the street,

you know you’re in for a treat!